We Are a Team of Creative Professionals

With a relentless passion for creating an exceptional customer experience with content marketing.

EXPERIENCE KEEPS US FORWARD THINKING.

Our boundless curiosity and lust for learning has sustained us for 27 years, enabling us to continually find new solutions for today’s organizations. With the rich experience of marketing, unrivaled story telling talent and the knowledge of today’s new media opportunities, IVY is uniquely poised to combine the best of all to attract new prospects and reinvigorate current clients’ campaigns.

Stephen Yenchek, President and CEO, Friendship Senior Options

 

“Twenty-five years comes but once but the ability to touch and change lives is before us each day. Keep making a difference in every life you touch, every day.”

– Stephen Yenchek, President and CEO, Friendship Senior Options

Mark Zullo, Director of Sales and Marketing, Sedgebrook

 

“Not only has it been an honor to have worked with you for many of your brilliant 25 years, but it has been a great opportunity for me…an opportunity to learn from you, to brainstorm ideas, to occasionally push the marketing envelope a bit…Congratulations on your 25 years of excellence.”

– Mark Zullo, Director of Marketing, The Merion

Scott Swanson, President and CEO, The Danish Home of Chicago

 

“Throughout my professional life, Deb and IVY have been there to offer reliable consulting services in marketing and communications. A real group of professionals!”

– Scott Swanson, President and CEO, The Danish Home of Chicago

Liz Bush SVP Director of Senior Living Marketing and Sales, Life Care Services

“…what I remember was the opportunity to meet a true professional that day (Debbe!) who was focused on the needs of the client. Someone who was passionate about her recommendations; someone who was knowledgeable about the community and the market and someone who clearly demonstrated she was a team player…”

– Liz Bush SVP Director of Senior Living Marketing and Sales, Life Care Services

AWARDS

2016 National Mature Media Awards Winner

Friendship Senior Options 2015 Annual Report that IVY Marketing created took the top award in its category in the 2016 National Mature Media Awards.

The 25th annual National Mature Media Awards honored the nation’s best marketing, communications, educational materials and programs produced for older adults. The awards program is the largest of its kind and was created to annually recognize the best materials produced for those who are 50 and older, the nation’s fastest growing population group.

The winners were selected by a distinguished panel of judges from across the United States, who represent years of expertise working in the mature market.

Click here to see the award winning Annual Report.

It’s addicting!  The fast-paced, ever changing world of public relations and marketing captures your interest and keeps you charged up to learn more everyday.  I love to find the best ways to tell our client’s stories and man, they have awesome stories!

It’s my job to discover our client’s goals and then match the best processes to achieve them, within their budgets, of course.  I get to explore traditional, digital and every manner of communication to determine which tactics, whether it is direct mail or TV advertising, a new website or PPC (to name just a few) will efficiently and effectively capture the attention of prospects. 

I also get to work with great people at IVY – they’re creative, fun, caring and super smart.  We’ve all been around the industry a while so there is not a novice among us.  Our clients are very cool too and totally passionate about the services they offer.  We’ve been working with most of them for years so we know they truly care about being innovative and responsible to the markets they service.  I have great admiration for all of them and look forward to every day. 

It’s true what “they” say, if you love what you do, you won’t work a day of your life!

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IVY was established in 1990 with a basic premise to offer professional, ethical and highly creative marketing, advertising and public relations services. We have successfully maintained our core values and have been part of many amazing projects, client growth and changes in the world of marketing that continue to happen at lightening speed. Most of our clients serve older adults in some capacity so we keep abreast of the opportunities and challenges they face.   Each day, we keep it real and fun and consistently deliver positive results to our clients and their markets.

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Passion for design keeps me on the lookout for new and exciting avenues for innovative digital and print visual communications. At IVY Marketing Group the diverse range of projects keeps my job challenging and rewarding. Each campaign is an exciting opportunity to effectively communicate our clients’ message. It’s what I love.

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I began working with IVY Marketing Group in June of 2013. I was hired as a writer, telling the stories of residents and staff members at the various senior living communities we serve.  It was inspiring to hear how fulfilling – and freeing – life had become for these seniors since moving from the limitations of their own homes to the quality independent and/or assisted living communities of today.

In 2016, I had an opportunity to see another side of the IVY organization when I was asked to fill in for a co-worker on maternity leave. During that time, I handled media distribution and social media, a process I found interesting and horizon-expanding. I was also given the opportunity to serve as an account manager, bringing me face-to-face with client needs and expectations.

As a frequent blogger for Ivy as well as some of our clients, I am excited to stay ahead of emerging trends and strategies so that we can offer our clients the most successful content marketing solutions for their communities.

Most fulfilling for me is working with my fellow Ivy team members. It is both inspiring and refreshing to witness their enthusiasm for their craft and unfaltering commitment to our clients and company goals.

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It all starts with one idea. Working with the Ivy creative team for over two decades has always meant taking one great idea and bringing it to life to help our clients meet their goals. We enjoy the challenges offered with every creative opportunity and try to make the design process itself enjoyable for our clients.

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My passion lies in finding creative ways to communicate with an audience each time I write. Whether it is a heart-felt human-interest story, a clever social media post, or an interesting health article, generating an interesting read is always a goal of mine.  I am a lover of literature in every way, and I look to feel something when I choose a piece to read, whatever it may be.  I feel the same way about our clients and the audience I write for.  I want them to take something away from the content we create, planting that seed of curiosity, joy, inquisition, or gratification within them.  Working as part of the IVY team, a dynamic group of accomplished and constructive individuals with passion and heart keeps me constantly inspired and motivated.  The market we serve is continuously growing; we aim to be the cultivators nurturing productivity!   

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Rock-climbing, training for an 80-floor stair climb event, running a 5K…This is just a tiny peek into what people 20 and even 30 years older than I am, are doing on a fairly regular basis at some of the retirement communities that IVY represents.

I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and  included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”

I am so proud that IVY’s clients are at the very forefront of an industry that creates opportunities, challenges, and most of all freedom for seniors, allowing them to explore hobbies, interests, passions…the next chapter of their very full lives.

I feel reassured for my own future. Even more, I feel honored to be able to share the impactful stories about this paradigm shift in the world of senior housing. What we hear and see at our clients’ communities is fascinating and inspiring!

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I am eager to bring fresh concepts and communication strategies to our retirement community clients.  Keeping up to date on new public relations strategies, online engagement, and advertising tools is my passion.

Our clients have such exciting and unique events and programs; it really makes it motivating for me to make the most of their content.  I am proud of our national press placements, secured television spots and local media relations. 

Results like increasing website visits, social media connections, and national press placements make everyday rewarding and interesting.

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I oversee, plan and implement projects and processes at IVY.  Often,  I am the conduit between our writers and designers, with printers, and other vendors to fulfill the marketing needs for our clients. I also manage media buys and coordinate production of advertisements.

Working for a flexible and fluid company that is constantly growing, changing and evolving is fun and rewarding. There is always something new to learn.

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