COME GROW WITH US

We are a boutique agency with an uncompromising commitment to
exceptional customer experiences.

WE DO IT ALL

From concept to collateral, IVY serves your every marketing and public relations need. Be it strategy, content creation for print and online, website design, digital marketing, social media, radio/TV coverage, video production, advertising, blogs, newsletters, email campaigns…or the outer limits of your imagination, the IVY team is here to help you grow.

SKILLED EXPERIENCE,
FORWARD FOCUS

Our boundless curiosity and lust for learning has sustained us for 27 years, enabling us to continually discover new marketing strategies for our clients and prospects. With diverse talent, rich storytelling, and a constant finger on the pulse of today’s ever-changing media landscape, IVY is uniquely poised to offer the best of seasoned experience and forward-thinking solutions.

SMALL AGENCY, BIG HEART

Our close-knit, boutique approach takes the headache out of bringing ideas to fruition and frees both sides from the long lag times and procedural obstacles characteristic of larger agencies. With a selfless investment in our clients’ goals and success, the IVY team delivers a fresh, uninhibited complement of creativity, skill, and unrelenting work ethic – all in one small, but very powerful, package.

WORLD-CLASS WEB DESIGN

Nowhere is the expression “You don’t get a second chance to make a first impression” more applicable than to a company’s website. Your website, particularly the home page, is literally your doorway to success. IVY’s custom web design capabilities encompass not only extraordinary artistic talent and computer graphics savvy, supported by engaging copy, but skilled knowledge of optimal navigation, call-to-action opportunities, search engine optimization, technical nuance, and vanguard digital marketing strategies.

Branding

What’s in a name, a look, a tagline? Are you cheerful, serious, powerful or playful? Your brand captures the spirit of your organization and is the impression you make with clients and prospects. Your style is expressed in your logo, business materials and all things you say and do. And, since your website and online marketing is the ceterpiece of every organization’s marketing, you’ll want our amazing designers to develop a website for you that will be a dazzling customer experience.

Integrated Marketing Solutions

When you want to know every available tactic to drive your business, you want integrated marketing solutions. Who’s the customer and where do we find them? What’s the competition? What is unique to your organization? We’ll do the research, explore all the options and create a road map with the best strategies and tactics for your company.

Content Marketing

Content is marketing’s king but it is also the most difficult to create and manage. IVY rocks at creating, managing and promoting your custom content.  Ad copy, news and feature stories, blogs, newsletters, website content, direct mail, videos, social media and the many things you want to say about your organization need a compelling voice. We research it, write and design it, clarify it, then track to show how your magnetic content is being seen and heard.

WEB STRATEGIES

SEO, PPC, Remarketing, Call Tracking, Landing Pages and Roadblocks all lead to the centerpiece of your marketing strategy, your Website. Where, what and when to engage your digital persona is ever changing and sometimes we even stay up at night to find the best solutions for your organization.

Public Relations

Internal and external goodwill are important for your good health. We create the forum for you to build your reputation and importance with not just media but the people who matter to you and your organization most. We will tell your story in a way to make your prospects, customers, stakeholders and vendors notice your accomplishments. And when crisis strikes, we will be there to lead you through it.

Graphic Design

Online or in-hand – they both matter. And all roads lead back to your bottom line. With flair and creativity, we build a powerful, multi-faceted platform to speak about your special features to qualified, interested audiences.

Stephen Yenchek, President and CEO, Friendship Senior Options

“Twenty-five years comes but once but the ability to touch and change lives is before us each day. Keep making a difference in every life you touch, every day.”

– Stephen Yenchek, President and CEO, Friendship Senior Options

Scott Swanson, President and CEO, The Danish Home of Chicago

“Throughout my professional life, Deb and IVY have been there to offer reliable consulting services in marketing and communications. A real group of professionals!”

– Scott Swanson, President and CEO, The Danish Home of Chicago

Liz Bush SVP Director of Senior Living Marketing and Sales, Life Care Services

“…what I remember was the opportunity to meet a true professional that day (Debbe!) who was focused on the needs of the client. Someone who was passionate about her recommendations; someone who was knowledgeable about the community and the market and someone who clearly demonstrated she was a team player…”

– Liz Bush SVP Director of Senior Living Marketing and Sales, Life Care Services

IVY MARKETING GROUP RECEIVES AWARD FOR EXCELLENCE IN FOUR CATEGORIES

We are delighted to announce that IVY Marketing Group has won four National Mature Media Awards: one Gold for the IVY Marketing Group website; one Silver for the website IVY created for Monarch Landing; and two Merit awards, one for The Danish Home blog entitled The Hope Chest and the other for Friendship Senior Options’ 2017 annual report entitled, On the Record. Just this year, the agency also won a Merit award from the Content Marketing Institute for the 2015 annual report for Friendship Senior Options.

 

It’s addicting!  The fast-paced, ever changing world of public relations and marketing captures your interest and keeps you charged up to learn more everyday.  I love to find the best ways to tell our client’s stories and man, they have awesome stories!

It’s my job to discover our client’s goals and then match the best processes to achieve them, within their budgets, of course.  I get to explore traditional, digital and every manner of communication to determine which tactics, whether it is direct mail or TV advertising, a new website or PPC (to name just a few) will efficiently and effectively capture the attention of prospects. 

I also get to work with great people at IVY – they’re creative, fun, caring and super smart.  We’ve all been around the industry a while so there is not a novice among us.  Our clients are very cool too and totally passionate about the services they offer.  We’ve been working with most of them for years so we know they truly care about being innovative and responsible to the markets they service.  I have great admiration for all of them and look forward to every day. 

It’s true what “they” say, if you love what you do, you won’t work a day of your life!

×

IVY was established in 1990 with a basic premise to offer professional, ethical and highly creative marketing, advertising and public relations services. We have successfully maintained our core values and have been part of many amazing projects, client growth and changes in the world of marketing that continue to happen at lightening speed. Most of our clients serve older adults in some capacity so we keep abreast of the opportunities and challenges they face.   Each day, we keep it real and fun and consistently deliver positive results to our clients and their markets.

×

Passion for design keeps me on the lookout for new and exciting avenues for innovative digital and print visual communications. At IVY Marketing Group the diverse range of projects keeps my job challenging and rewarding. Each campaign is an exciting opportunity to effectively communicate our clients’ message. It’s what I love.

×

I began working with IVY Marketing Group in June of 2013. I was hired as a writer, telling the stories of residents and staff members at the various senior living communities we serve.  It was inspiring to hear how fulfilling – and freeing – life had become for these seniors since moving from the limitations of their own homes to the quality independent and/or assisted living communities of today.

In 2016, I had an opportunity to see another side of the IVY organization when I was asked to fill in for a co-worker on maternity leave. During that time, I handled media distribution and social media, a process I found interesting and horizon-expanding. I was also given the opportunity to serve as an account manager, bringing me face-to-face with client needs and expectations.

As a frequent blogger for Ivy as well as some of our clients, I am excited to stay ahead of emerging trends and strategies so that we can offer our clients the most successful content marketing solutions for their communities.

Most fulfilling for me is working with my fellow Ivy team members. It is both inspiring and refreshing to witness their enthusiasm for their craft and unfaltering commitment to our clients and company goals.

×

It all starts with one idea. Working with the Ivy creative team for over two decades has always meant taking one great idea and bringing it to life to help our clients meet their goals. We enjoy the challenges offered with every creative opportunity and try to make the design process itself enjoyable for our clients.

×

Making certain that the projects IVY produces are word- and picture-perfect is my specialty. But I also love implementing marketing campaigns and programs that bring our clients success. Details are my thing, so it is a pleasure to have worked with IVY twice now, first after college four years ago and, recently, for the past two years.

The IVY Group is a terrific team of creative, positive and talented professionals that I love working with and, judging from the length of stay of our clients, I think they love our team, too!

×

Rock-climbing, training for an 80-floor stair climb event, running a 5K…This is just a tiny peek into what people 20 and even 30 years older than I am, are doing on a fairly regular basis at some of the retirement communities that IVY represents.

I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and  included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”

I am so proud that IVY’s clients are at the very forefront of an industry that creates opportunities, challenges, and most of all freedom for seniors, allowing them to explore hobbies, interests, passions…the next chapter of their very full lives.

I feel reassured for my own future. Even more, I feel honored to be able to share the impactful stories about this paradigm shift in the world of senior housing. What we hear and see at our clients’ communities is fascinating and inspiring!

×

I am eager to bring fresh concepts and communication strategies to our retirement community clients.  Keeping up to date on new public relations strategies, online engagement, and advertising tools is my passion.

Our clients have such exciting and unique events and programs; it really makes it motivating for me to make the most of their content.  I am proud of our national press placements, secured television spots and local media relations. 

Results like increasing website visits, social media connections, and national press placements make everyday rewarding and interesting.

×

I oversee, plan and implement projects and processes at IVY.  Often,  I am the conduit between our writers and designers, with printers, and other vendors to fulfill the marketing needs for our clients. I also manage media buys and coordinate production of advertisements.

Working for a flexible and fluid company that is constantly growing, changing and evolving is fun and rewarding. There is always something new to learn.

×