COME GROW WITH USWe are a boutique public relations and marketing agency serving senior housing and services.
What’s the Good News About Your Senior Community?
Senior living providers are finding creative and novel ways to keep residents happy and healthy during these difficult times. Now more than ever, positive publicity is needed about life in senior communities to dilute the emerging banter that older people should not live in retirement residences.
BRANDING, CONTENT MARKETING, CRISIS COMMUNICATION
From your corporate image to daily communications, IVY serves your every design, content marketing, public relations and crisis communication need.
Your brand identity online and off comes alive with graphics that reflect your unique personality and a website that speaks to your prospects.
Ongoing content creation with news and feature stories, blogs, social media posts, e-newsletters and video production keeps a healthy relationship with your prospects.
But when your reputation is suffering or your business operation is interrupted, rely on IVY’s ResponderHub crisis communication program specifically designed for senior housing and services.
Our boundless curiosity and lust for learning has sustained us for 30 years, enabling us to continually discover new marketing strategies for our clients and prospects. With diverse talent, rich storytelling, and a constant finger on the pulse of today’s ever-changing media landscape, IVY is uniquely poised to offer the best of seasoned experience and forward-thinking solutions.
INTEGRATED MARKETING SOLUTIONS
When you want to know every available tactic to drive your business, you want integrated marketing solutions. Who’s the customer and where do we find them? What’s the competition? What is unique to your organization? We’ll do the research, explore all the options and create a road map with the best strategies and tactics for your company.
What’s in a name, a look, a tagline? Are you cheerful, serious, powerful or playful? Your brand captures the spirit of your organization and is the impression you make with clients and prospects. Your style is expressed in your logo, business materials and all things you say and do. And, since your website and online marketing is the ceterpiece of every organization’s marketing, you’ll want our amazing designers to develop a website for you that will be a dazzling customer experience.
Nowhere is the expression “You don’t get a second chance to make a first impression” more applicable than to a company’s website. Your website, particularly the home page, is literally your doorway to success. IVY’s custom web design capabilities encompass not only extraordinary artistic talent and computer graphics savvy, supported by engaging copy, but skilled knowledge of optimal navigation, call-to-action opportunities, search engine optimization, technical nuance, and vanguard digital marketing strategies.
Content is marketing’s king but it is also the most difficult to create and manage. IVY rocks at creating, managing and promoting your custom content. Ad copy, news and feature stories, blogs, newsletters, website content, direct mail, videos, social media and the many things you want to say about your organization need a compelling voice. We research it, write and design it, clarify it, then track to show how your magnetic content is being seen and heard.
SEO, PPC, Remarketing, Call Tracking, Landing Pages and Roadblocks all lead to the centerpiece of your marketing strategy, your Website. Where, what and when to engage your digital persona is ever changing and sometimes we even stay up at night to find the best solutions for your organization.
Internal and external goodwill are important for your good health. We create the forum for you to build your reputation and importance with not just media but the people who matter to you and your organization most. We will tell your story in a way to make your prospects, customers, stakeholders and vendors notice your accomplishments. And when crisis strikes, we will be there to lead you through it.
“Twenty-five years comes but once but the ability to touch and change lives is before us each day. Keep making a difference in every life you touch, every day.”
– Stephen Yenchek, President and CEO, Friendship Senior Options
“Throughout my professional life, Deb and IVY have been there to offer reliable consulting services in marketing and communications. A real group of professionals!”
– Scott Swanson, President and CEO, The Danish Home of Chicago
“…what I remember was the opportunity to meet a true professional that day (Debbe!) who was focused on the needs of the client. Someone who was passionate about her recommendations; someone who was knowledgeable about the community and the market and someone who clearly demonstrated she was a team player…”
– Liz Bush SVP Director of Senior Living Marketing and Sales, Life Care Services
IVY MARKETING GROUP RECEIVES AWARD FOR EXCELLENCE IN FOUR CATEGORIES
We are delighted to announce that IVY Marketing Group has won four National Mature Media Awards: one Gold for the IVY Marketing Group website; one Silver for the website IVY created for Monarch Landing; and two Merit awards, one for The Danish Home blog entitled The Hope Chest and the other for Friendship Senior Options’ 2017 annual report entitled, On the Record. Just this year, the agency also won a Merit award from the Content Marketing Institute for the 2015 annual report for Friendship Senior Options.