We are a boutique public relations and marketing agency serving senior housing and services.

Watch our video to find out more!


From your corporate image to daily communications, IVY serves your every design, content marketing, public relations and crisis communication need.

Your brand identity online and off comes alive with graphics that reflect your unique personality and a website that speaks to your prospects.

Ongoing content creation with news and feature stories, blogs, social media posts, e-newsletters and video production keeps a healthy relationship with your prospects.

But when your reputation is suffering or your business operation is interrupted, rely on IVY’s ResponderHub crisis communication program specifically designed for senior housing and services.

A Year later, senior living emerges from the dark

Spring brings the promise of rebirth, both figuratively and literally. New bulbs push their way through the soil, making beautiful metaphor of the way it feels to emerge from the doldrums of a long, hard winter. Last spring, however, we were just awakening to a new...

Employee Recognition Equals Employee Retention

“Hey, you’re doing a good job,” said Keith, a hurried executive director over his shoulder to a nurse in a senior living community. The nurse welcomes the compliment in this fictitious scenario, but she’s left with questions. What...

Overcoming Vaccine Hesitancy

A term taking center focus right now is vaccine hesitancy. As the general public is being strongly encouraged to take their place in line to receive the COVID-19 vaccine, some people are resisting; experiencing vaccine hesitancy. The resulting countermeasure is tagged...

8 Things to Look Forward to in 2021

The Vaccine For most of 2020, the coronavirus rendered senior communities some of the most dangerous places to be. The statistics are simply heartbreaking. Yet, with residents in senior living second only to frontline healthcare employees in line for the vaccine...

Looking to Senior Living in 2021 with 20/20 Vision

If we could have foreseen what was coming in 2020, we might not have believed our eyes. But, as hindsight is 20/20, we have a long and clear view of a year like no other – and we can use that perspective to enter 2021 focused on what needs to happen in senior living....


Our boundless curiosity and lust for learning has sustained us for 30 years, enabling us to continually discover new marketing strategies for our clients and prospects. With diverse talent, rich storytelling, and a constant finger on the pulse of today’s ever-changing media landscape, IVY is uniquely poised to offer the best of seasoned experience and forward-thinking solutions.


When you want to know every available tactic to drive your business, you want integrated marketing solutions. Who’s the customer and where do we find them? What’s the competition? What is unique to your organization? We’ll do the research, explore all the options and create a road map with the best strategies and tactics for your company.



What’s in a name, a look, a tagline? Are you cheerful, serious, powerful or playful? Your brand captures the spirit of your organization and is the impression you make with clients and prospects. Your style is expressed in your logo, business materials and all things you say and do. And, since your website and online marketing is the ceterpiece of every organization’s marketing, you’ll want our amazing designers to develop a website for you that will be a dazzling customer experience.


Web Design

Nowhere is the expression “You don’t get a second chance to make a first impression” more applicable than to a company’s website. Your website, particularly the home page, is literally your doorway to success. IVY’s custom web design capabilities encompass not only extraordinary artistic talent and computer graphics savvy, supported by engaging copy, but skilled knowledge of optimal navigation, call-to-action opportunities, search engine optimization, technical nuance, and vanguard digital marketing strategies.


Content Marketing

Content is marketing’s king but it is also the most difficult to create and manage. IVY rocks at creating, managing and promoting your custom content.  Ad copy, news and feature stories, blogs, newsletters, website content, direct mail, videos, social media and the many things you want to say about your organization need a compelling voice. We research it, write and design it, clarify it, then track to show how your magnetic content is being seen and heard.



SEO, PPC, Remarketing, Call Tracking, Landing Pages and Roadblocks all lead to the centerpiece of your marketing strategy, your Website. Where, what and when to engage your digital persona is ever changing and sometimes we even stay up at night to find the best solutions for your organization.


Public Relations

Internal and external goodwill are important for your good health. We create the forum for you to build your reputation and importance with not just media but the people who matter to you and your organization most. We will tell your story in a way to make your prospects, customers, stakeholders and vendors notice your accomplishments. And when crisis strikes, we will be there to lead you through it.



Ivy has developed the only training and communications program specifically designed for senior housing and services.

Stephen Yenchek, President and CEO, Friendship Senior Options

“Twenty-five years comes but once but the ability to touch and change lives is before us each day. Keep making a difference in every life you touch, every day.”

– Stephen Yenchek, President and CEO, Friendship Senior Options

Scott Swanson, President and CEO, The Danish Home of Chicago

“Throughout my professional life, Deb and IVY have been there to offer reliable consulting services in marketing and communications. A real group of professionals!”

– Scott Swanson, President and CEO, The Danish Home of Chicago

Liz Bush SVP Director of Senior Living Marketing and Sales, Life Care Services

“…what I remember was the opportunity to meet a true professional that day (Debbe!) who was focused on the needs of the client. Someone who was passionate about her recommendations; someone who was knowledgeable about the community and the market and someone who clearly demonstrated she was a team player…”

– Liz Bush SVP Director of Senior Living Marketing and Sales, Life Care Services


We are delighted to announce that IVY Marketing Group has won four National Mature Media Awards: one Gold for the IVY Marketing Group website; one Silver for the website IVY created for Monarch Landing; and two Merit awards, one for The Danish Home blog entitled The Hope Chest and the other for Friendship Senior Options’ 2017 annual report entitled, On the Record. Just this year, the agency also won a Merit award from the Content Marketing Institute for the 2015 annual report for Friendship Senior Options.