Wondering why and how brands use Instagram? As of this month, 123 Fortune 500s use Instagram. The top reasons include cultivating unique images that showcase the brand’s key message (even after hours when a store is closed for example), find customers, quickly connect with fans, and encourage fan sharing across all social networks. Most importantly, the photo sharing app has become so popular and where users go, we must follow to participate and engage brand interaction.
Everything from a special event, delicious dinner served or family photo, it’s easy for both communities and consumers to connect through images. Instagram helps brands not only share their mission but also explore through the eyes of their customer.
The simple way of using hashtags shows makes it easy for brands to collect photos by doing a quick search. A few that have taken advantage of this include Charity Water uses #charitywater to collect photos of the important role water plays in people’s lives. General Electric asked Instagrammers to take photos inspired by three areas of GE innovation and tag them #GEinspiredme. The contest winner was flown to London to take photos of the GE aviation facility. Watch the contest video. Starbucks uses Instagram to showcase event photos from its thousands of locations and corporate office and recently started with the new video feature.
Here are more examples of Brands On Instagram. Do you have some examples of good campaigns? Please share below.