Do you have a Social Media Strategy? If not, you could be missing out on big branding and financial results. Today is your lucky day! See below as Ivy Marketing Group shares ours.
Who?
- 89% of 18 to 29-year-olds
- 78% of 30 to 49-year-olds
- 60% of 50 to 64-year-olds
active on the social web in 2013 seniors have adopted social media at the highest rate over the past two years
What?
Twitter: update fan base with limited status; use # for search function; real time what is occurring
YouTube: watch and connect through videos
Facebook: most popular; can target audience; fans can post/ask questions and see interests of their friends
Linkedin: networking site; join similar groups to follow/add to conversations
Pinterest: virtual bulletin board/content sharing service
Instagram: popular photo sharing site; can use # to search terms
Where?
- Get the word out by encouraging employees to follow the pages (but guidelines in place to not post inappropriately on the sites)
- Incorporate links in all marketing materials
- All associates should have links for Facebook and twitter (in addition to website) on their email signatures
When?
Facebook – Best: 1pm-4pm; Worst: 8pm-8am
Twitter – Best: 1pm-3pm; Worst: 8pm-9am
Linkedin – Best: 7am-9am; Worst: 10pm-6am
Pinterest – Best: 2pm-4pm; Worst: 5pm-7pm
Why?
Key Goals:
- Drive traffic to website
- Effective and low-cost opportunity to show uniqueness and worth by sharing what’s happening within the establishment
- Connect with media
- Utilize networks of the families of current residents, employees and prospective sales
- Get feedback/inspiration from others
- To build a community
- Build company reputation
Why People Follow Companies on Social Sites
- Receive discounts/promos
- Show support for the company
- Stay informed of activities in community
- Learn more about the company
- Get updates on future projects
- Someone recommended
- Gain exclusive content
- Customer services
How?
Best Practices Include:
- Be consistent and relevant with content
- Post events showing what life is like in the community
- Showcase personal story of resident to garner thought
- Monitor what others say about you and your competition
- Encourage engagements: ask questions
- Track effectiveness: run Social Media only contest
- Tag like minded establishments or media
- Optional set aside budget to advertise and gain more fans
- Test/Adapt: look at metrics see when engagement occurs