A logo, a graphic mark commonly used by brands, businesses, organizations and even individuals helps with instant public recognition.  Logos are either icons/symbols or are composed of the name of the organization.  Consider first-class brands like Apple, Starbucks, McDonalds and one of the first instincts and associations with them comes down to the bitten fruit, golden arches or mermaid.  Is your brand identity so strong that people can identify it merely from a logo?

We believe that a good logo should incorporate the following:

  • Simplicity to allow for easy recognition
  • Be able to work in all kinds of sizes for design purposes
  • Timelessness – will it still work and align with company objectives in 10 years?
  • Appropriateness for the intended purpose (utilize typeface and images that speak to the brand)
  • Differentiating factors to set yourself apart from competition


If your logo doesn’t have easy recognition within your field, it may be time for a change.   Ask yourself if it looks outdated or too trendy?  Or has there been a change within the company to expand offerings?  Keep in mind this can be a very daunting and expensive task.  Some brands have gone through a complete rehaul just to find out the consumers lost the connection and worst sales plummeted.

The infographic below (made by glow new media) displays logo evolution for the following brands: Internet Explorer, IBM, Nokia, Ford, Apple, Pepsi, Microsoft, Cannon, BBC, Kodak, Atari, Volkswagen and British Airways.  Let us know which is your favorite logo featured in the infographic by leaving a comment below.

Check out this fun logo quiz from Business Insider and try to guess the brand without words.

Evolution of Logo Design
Evolution of Logo Design by Glow New Media