Twitter is an information network made up of 140-character messages called Tweets. It’s an easy way to discover the latest news related to subjects you care about.
Here’s a checklist of our ten tips for your business to get on Twitter and start seeing results.
1.) Find like-minded organizations & people to follow. (think: customers, trade organizations, business partners, suppliers, vendors, area businesses, convention bureaus)
2.) Retweet valuable info from them so their follows will in turn become yours.
3.) Include them in your tweets to draw more eyes to your message, and can even start a new conversation.
4.) Keep tweets short and sweet. The maximum length is 140 characters. There’s no magical length for a Tweet, but a recent report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.
5.) Follow and reach out to media. Use the direct message feature to do so, especially when they’re writing about your subject matter or asking for submission information.
6.) Use hastags # to improve your visibility in search functions.
7.) Tie in your twitter to facebook, so you don’t have to double the effort. Go to Settings (the gears tab on the right) and then the Profile section to add Facebook.
8.) Add photos. Most posts should be just text, but adding a visual will always make it stand out. Of course, keep your Tweets timely for Twitter success it’s best to be prompt.
9.) Drive business and engagement to your website. Because of the length of it, shorten the link using tinyurl.com or a similar source.
10.) Engage in conversations. The @reply feature makes communication among users seamless.