The Numbers Don’t Lie
First, the facts: 1) Blogs generate 67% more leads than other content marketing; 2) 81% of online consumers trust information from a blog; 3) 61% of those consumers have made a purchase based on a blog; and 4) 60% feel more positive about a company after reading its blog.

Why are blogs so powerful? There are several reasons, which we’ll get to, but let’s start with a scenario.

A Blog Awakening
Mr. and Mrs. Brown have just become grandparents for the first time. It seems to them, in all their years of parenting wisdom, that their grandchild sleeps too much…like, 22 hours a day. They’re worried, but they don’t want to be those grandparents – the ones who stick their noses where they don’t belong. Besides, the baby’s parents aren’t exactly complaining about getting a full night’s sleep.

To gain reliable information about their new grandchild’s sleeping habits, the Browns search online with such questions as “How much is too much sleep for a newborn?” or “Can a baby sleep too much?” or (if they’re really thinking ahead) “Will a baby who sleeps too much become a lazy adult?”.

Bang! Answers, answers, answers. Some are scary (we all know those “Dr. Google” searches!), but most assure the Browns that excessive sleeping in a newborn is, in fact, quite normal and even healthy. Whew. And bless that baby supplies website whose blog offered them the most complete, authoritative information on babies and sleep.

Say, after a few months, when their grandchild proves that she is indeed capable of opening her eyes for more than two hours a day, the Browns are looking for the crib they offered to buy when baby was old enough to move from her bassinet. Where do they go? You got it – the baby supplies website that eased their insomnia over their grandchild’s hypersomnia.

Benefits of the Blog
Website Traffic. Having a blog is a very inexpensive way to drive traffic to your website. In our scenario above, the grandparents were drawn to – not pushed into – the baby supplies website because of a need for information. The company’s blog provided it, without a hint of a sales pitch.
Search Engine Recognition. The dynamic nature of blogging will keep your website active and ranking healthily among search engines. Most website pages are relatively static, not changing much, but each blog post creates another indexed page on your site that is recognized by search engines.
Social Media Sharing. If it’s good, your blog content – which should be either informational, educational, inspirational, entertaining, or a combination thereof, and never sales-oriented – can be shared on your social media (repurposing your blog content) and is likely to be shared on consumers’ social media, driving even more traffic to your site. If you enable comments on your blog, you’ll gain even greater consumer engagement and insight into your audience.
Trust and Authority. People search the Web for three basic reasons: “Answer Me” (46%); “Educate Me” (26%) and “Inspire Me” (28%). Keeping our scenario in mind, if you can answer your customers’ questions and satisfactorily address their concerns, you are an authority in their eyes, especially because the blog is owned content that comes from you, not a third party.
Lead Generation. Think again of the grandparents in our scenario, who bought a crib from the baby supplies company whose blog provided such valuable information…not about cribs, but about babies and sleep. It should be clear why that company was the one they chose to purchase from. That’s the real power of the blog.
Compounding Results. Without delving too deeply into the forest of evergreen and decaying blog posts (click here for more about compounding blogs), suffice it to say that the more blogs you write that are relevant anytime, the more impact they’ll have over longer periods, picking up steam, rather than dying off. Blogs you wrote weeks or months ago are still ranking in search engines and still earning you consumers’ trust and prospective business.

Relationships: A Real-Life Blog Story
Let’s leave our scenario behind to offer a real-life example of the power of blog, whereby a man named John Thorsen came to learn about one of his ancestors. Thorsen is a Danish American whose random Google search for his great-great grandmother, Emma Thorsen, resulted in his discovery of a popular weekly blog associated with the senior living community Emma founded 125 years ago. He had no idea of the influence of his relative or what she accomplished, and his life and family are newly enriched by what he’s learned. Talk about the power of a blog! While Thorsen’s case is unique, a regular blog can capture and hold a faithful audience following for years to come.

Blogging is influential and affordable. How many content marketing strategies can you say that about? However, (there’s always a “however,” right?), it can be time-consuming and difficult to discern which topics to discuss. Blogging also requires skilled writing and proficiency with SEO (search engine optimization). The right marketing team can help plug you into the Power of the Blog.

Ivy Marketing Group. Come Grow With Us.

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It’s addicting!  The fast-paced, ever changing world of public relations and marketing captures your interest and keeps you charged up to learn more everyday.  I love to find the best ways to tell our client’s stories and man, they have awesome stories!

It’s my job to discover our client’s goals and then match the best processes to achieve them, within their budgets, of course.  I get to explore traditional, digital and every manner of communication to determine which tactics, whether it is direct mail or TV advertising, a new website or PPC (to name just a few) will efficiently and effectively capture the attention of prospects. 

I also get to work with great people at IVY – they’re creative, fun, caring and super smart.  We’ve all been around the industry a while so there is not a novice among us.  Our clients are very cool too and totally passionate about the services they offer.  We’ve been working with most of them for years so we know they truly care about being innovative and responsible to the markets they service.  I have great admiration for all of them and look forward to every day. 

It’s true what “they” say, if you love what you do, you won’t work a day of your life!

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IVY was established in 1990 with a basic premise to offer professional, ethical and highly creative marketing, advertising and public relations services. We have successfully maintained our core values and have been part of many amazing projects, client growth and changes in the world of marketing that continue to happen at lightening speed. Most of our clients serve older adults in some capacity so we keep abreast of the opportunities and challenges they face.   Each day, we keep it real and fun and consistently deliver positive results to our clients and their markets.

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Passion for design keeps me on the lookout for new and exciting avenues for innovative digital and print visual communications. At IVY Marketing Group the diverse range of projects keeps my job challenging and rewarding. Each campaign is an exciting opportunity to effectively communicate our clients’ message. It’s what I love.

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I began working with IVY Marketing Group in June of 2013. I was hired as a writer, telling the stories of residents and staff members at the various senior living communities we serve.  It was inspiring to hear how fulfilling – and freeing – life had become for these seniors since moving from the limitations of their own homes to the quality independent and/or assisted living communities of today.

In 2016, I had an opportunity to see another side of the IVY organization when I was asked to fill in for a co-worker on maternity leave. During that time, I handled media distribution and social media, a process I found interesting and horizon-expanding. I was also given the opportunity to serve as an account manager, bringing me face-to-face with client needs and expectations.

As a frequent blogger for Ivy as well as some of our clients, I am excited to stay ahead of emerging trends and strategies so that we can offer our clients the most successful content marketing solutions for their communities.

Most fulfilling for me is working with my fellow Ivy team members. It is both inspiring and refreshing to witness their enthusiasm for their craft and unfaltering commitment to our clients and company goals.

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It all starts with one idea. Working with the Ivy creative team for over two decades has always meant taking one great idea and bringing it to life to help our clients meet their goals. We enjoy the challenges offered with every creative opportunity and try to make the design process itself enjoyable for our clients.

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Making certain that the projects IVY produces are word- and picture-perfect is my specialty. But I also love implementing marketing campaigns and programs that bring our clients success. Details are my thing, so it is a pleasure to have worked with IVY twice now, first after college four years ago and, recently, for the past two years.

The IVY Group is a terrific team of creative, positive and talented professionals that I love working with and, judging from the length of stay of our clients, I think they love our team, too!

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Rock-climbing, training for an 80-floor stair climb event, running a 5K…This is just a tiny peek into what people 20 and even 30 years older than I am, are doing on a fairly regular basis at some of the retirement communities that IVY represents.

I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and  included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”

I am so proud that IVY’s clients are at the very forefront of an industry that creates opportunities, challenges, and most of all freedom for seniors, allowing them to explore hobbies, interests, passions…the next chapter of their very full lives.

I feel reassured for my own future. Even more, I feel honored to be able to share the impactful stories about this paradigm shift in the world of senior housing. What we hear and see at our clients’ communities is fascinating and inspiring!

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I am eager to bring fresh concepts and communication strategies to our retirement community clients.  Keeping up to date on new public relations strategies, online engagement, and advertising tools is my passion.

Our clients have such exciting and unique events and programs; it really makes it motivating for me to make the most of their content.  I am proud of our national press placements, secured television spots and local media relations. 

Results like increasing website visits, social media connections, and national press placements make everyday rewarding and interesting.

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I oversee, plan and implement projects and processes at IVY.  Often,  I am the conduit between our writers and designers, with printers, and other vendors to fulfill the marketing needs for our clients. I also manage media buys and coordinate production of advertisements.

Working for a flexible and fluid company that is constantly growing, changing and evolving is fun and rewarding. There is always something new to learn.

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