Considering the exponential leaps in technology that have kept our jaws gaping over the past few years, the future of marketing may seem like it’s already here. But, according to leading marketing experts, some of the biggest shifts in marketing since the dawn of television advertising over 60 years ago are yet to come. Here are just some of the emerging megatrends that will redefine marketing:

  • Immersive Connectivity: The Internet of Things (IoT) will provide connection to objects we’d have no earthly reason to believe connectable, like clothing and animals – without the use of a computer. By 2024, over a trillion sensors are expected to provide data streams from every imaginable surface and product. Whether we’re in our living rooms or taking a stroll in the park, we’ll have real-time, interactive media experiences – augmented reality – literally at our fingertips. (We’re talking way beyond “Pokemon Go” into almost unimaginable possibilities.) This access works in reverse for the marketers creating these experiences, as all that Big Data will provide them with instantaneous analysis and razor-sharp insights into consumer behavior.
  • Audience Participation: Marketing pioneer Daina Middleton maintains that now is the “Golden Age of Marketing,” one in which people want to interact with a brand the same way they interact with people. No longer are consumers passive recipients of marketing messages; they can now weigh in on brands through multiple platforms, sharing their opinions and experiences – good, bad or indifferent – and they expect reciprocal loyalty, even perks, from the brands with which they engage. Audience engagement is sparked by informative – not controlling – messages that increase one’s perception of autonomy, and the media channels that allow active participation in a purchasing decision empower people to build a brand up, or tear it down.
  • Prosumer Experiences: Marketing guru Jon Wuebben explains that the “prosumer” is the new customer, enabled by technology to be researcher, product designer, reviewer, editor and, in some cases, expert. As such, they want experiences (particularly the sought-after Millennials), not just goods and services. Consider how big the celebration culture has become. From college embarkment to marriage proposals, destination weddings and prenatal gender reveal parties, life’s moments (even the small ones) have turned monumentally experiential. Heck, a 12-year-old can’t ask someone to the gym dance anymore without a creative way to do it and a big production. Regardless of why this has become the norm, whether because of advancing technology, greater creative competition or sheer economic privilege, it is certain that modern marketers must provide prosumers with multi-sensory experiences across all media.
  • (Truly) Awesome Analytics: We mentioned Big Data in the realm of augmented reality and the Internet of Things, but what will all that massive computation really mean for marketing? In addition to significant time and cost efficiency, heightened analytics will allow marketers instantaneous sales and consumer data, smarter CRM, predictive social media, hugely improved click-through rates, niche marketing insights, greater personalization, deeper understanding of the attitudes and intrinsic human desires that motivate highly targeted audiences and, yes, a whole lot more.
  • Be the Future, Today: Feeling a little daunted? While the future will be here before we know it, experts identify mini-trends that marketers can embrace now:
    Video: Except for you, dear reader, people are reading less and less. Marketers across the board agree that video has the singular power to engage big in a small amount of time (keep it short!), not only telling audiences who you are, and why they should care, but showing them in visually compelling ways.
    Niche marketing: Now more than ever, people are seeking information they can trust from experts with demonstrated experience in a specific area. Businesses and organizations are increasingly turning to specialists for informed insight and substantive content.
    Personalized content: Like personal relationships, lasting customer relationships thrive on understanding and responsiveness. Today’s technological tools allow marketers to reach individuals from the perspective of who and where they are, when and how they are there, addressing their unique needs, preferences, interests, and motives.
    Don’t abandon what works: Like Dorothy at the end The Wizard of Oz, sometimes we look too hard for a “magical” solution, when we’ve had it all along. Research shows that direct mail remains a robust marketing tool, as does public relations and (it almost goes without saying) a killer website.

Let our team of experts help you navigate the future of marketing and all its boundless possibilities.

IVY MARKETING GROUP. COME GROW WITH US.

 

 

 

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It’s addicting!  The fast-paced, ever changing world of public relations and marketing captures your interest and keeps you charged up to learn more everyday.  I love to find the best ways to tell our client’s stories and man, they have awesome stories!

It’s my job to discover our client’s goals and then match the best processes to achieve them, within their budgets, of course.  I get to explore traditional, digital and every manner of communication to determine which tactics, whether it is direct mail or TV advertising, a new website or PPC (to name just a few) will efficiently and effectively capture the attention of prospects. 

I also get to work with great people at IVY – they’re creative, fun, caring and super smart.  We’ve all been around the industry a while so there is not a novice among us.  Our clients are very cool too and totally passionate about the services they offer.  We’ve been working with most of them for years so we know they truly care about being innovative and responsible to the markets they service.  I have great admiration for all of them and look forward to every day. 

It’s true what “they” say, if you love what you do, you won’t work a day of your life!

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IVY was established in 1990 with a basic premise to offer professional, ethical and highly creative marketing, advertising and public relations services. We have successfully maintained our core values and have been part of many amazing projects, client growth and changes in the world of marketing that continue to happen at lightening speed. Most of our clients serve older adults in some capacity so we keep abreast of the opportunities and challenges they face.   Each day, we keep it real and fun and consistently deliver positive results to our clients and their markets.

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Passion for design keeps me on the lookout for new and exciting avenues for innovative digital and print visual communications. At IVY Marketing Group the diverse range of projects keeps my job challenging and rewarding. Each campaign is an exciting opportunity to effectively communicate our clients’ message. It’s what I love.

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I began working with IVY Marketing Group in June of 2013. I was hired as a writer, telling the stories of residents and staff members at the various senior living communities we serve.  It was inspiring to hear how fulfilling – and freeing – life had become for these seniors since moving from the limitations of their own homes to the quality independent and/or assisted living communities of today.

In 2016, I had an opportunity to see another side of the IVY organization when I was asked to fill in for a co-worker on maternity leave. During that time, I handled media distribution and social media, a process I found interesting and horizon-expanding. I was also given the opportunity to serve as an account manager, bringing me face-to-face with client needs and expectations.

As a frequent blogger for Ivy as well as some of our clients, I am excited to stay ahead of emerging trends and strategies so that we can offer our clients the most successful content marketing solutions for their communities.

Most fulfilling for me is working with my fellow Ivy team members. It is both inspiring and refreshing to witness their enthusiasm for their craft and unfaltering commitment to our clients and company goals.

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It all starts with one idea. Working with the Ivy creative team for over two decades has always meant taking one great idea and bringing it to life to help our clients meet their goals. We enjoy the challenges offered with every creative opportunity and try to make the design process itself enjoyable for our clients.

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Making certain that the projects IVY produces are word- and picture-perfect is my specialty. But I also love implementing marketing campaigns and programs that bring our clients success. Details are my thing, so it is a pleasure to have worked with IVY twice now, first after college four years ago and, recently, for the past two years.

The IVY Group is a terrific team of creative, positive and talented professionals that I love working with and, judging from the length of stay of our clients, I think they love our team, too!

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Rock-climbing, training for an 80-floor stair climb event, running a 5K…This is just a tiny peek into what people 20 and even 30 years older than I am, are doing on a fairly regular basis at some of the retirement communities that IVY represents.

I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and  included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”

I am so proud that IVY’s clients are at the very forefront of an industry that creates opportunities, challenges, and most of all freedom for seniors, allowing them to explore hobbies, interests, passions…the next chapter of their very full lives.

I feel reassured for my own future. Even more, I feel honored to be able to share the impactful stories about this paradigm shift in the world of senior housing. What we hear and see at our clients’ communities is fascinating and inspiring!

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I am eager to bring fresh concepts and communication strategies to our retirement community clients.  Keeping up to date on new public relations strategies, online engagement, and advertising tools is my passion.

Our clients have such exciting and unique events and programs; it really makes it motivating for me to make the most of their content.  I am proud of our national press placements, secured television spots and local media relations. 

Results like increasing website visits, social media connections, and national press placements make everyday rewarding and interesting.

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I oversee, plan and implement projects and processes at IVY.  Often,  I am the conduit between our writers and designers, with printers, and other vendors to fulfill the marketing needs for our clients. I also manage media buys and coordinate production of advertisements.

Working for a flexible and fluid company that is constantly growing, changing and evolving is fun and rewarding. There is always something new to learn.

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