Long gone are the days when marketers, advertisers, and sales personnel could tell a customer or prospect about their product or service and expect them to sop it up like thirsty sponges. The online marketplace has changed all that forever. Consumers are now prosumers, active participants in the buyer journey, with the ability – and willingness – to critique, persuade, dissuade, advise, advocate, share, upload, download, and build up or tear down a brand before the entire world. The right content marketing can make all the difference in how consumers will respond to your brand, but in order to craft the right messages, we must first understand the awesome power of the customer today. It’s a buyer’s market for sure.
We at IVY wanted to share this quote from Scott Cook, co-founder of Intuit Inc., with you…”A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” So very true.
