We at IVY are thrilled to announce that three of our team members were recently certified by the Public Relations Society of America (PRSA) in content marketing. Congratulations to Wendy, Bridget and Barb for successfully completing this six-week, comprehensive program! From October through December 2018, they learned more about:
• Developing a content marketing strategy
• Editorial planning and team structure
• Storytelling strategies for success
• Gaining exposure for content marketing
• Using social media and influencer tactics to boost effectives
• Content marketing measurement and analytics
But most of all, they learned the importance of what we at IVY have known for the nearly 30 years we’ve been in business: people buy a story. Why? Because it’s our most powerful source of persuasion and good will, according to course panelist Joe Gura.
Presented by the largest professional organization devoted to communications in the nation (PRSA), the certification program featured leading marketing experts from such companies as Microsoft and Mayo Clinic.
Which is all fine and good, but what’s the real value of being certified in content marketing? Why should our clients and prospects care? Why should you, dear reader, care?
Why Choose Certified Content Marketers?
Certification is education. Just as college graduates are likely to be more qualified for the careers they enter, so are those who’ve been certified in a particular area of professional development. Clients and business partners literally have a badge of confidence in the team they hire, knowing that they are specially trained in their industry and held to the highest professional standards.
Consider the investment. Certification from a preeminent organization like PRSA is not cheap. In fact, it’s darned expensive. Any business willing to make the financial investment is one that is committed to being among the most informed, resourceful and effective in its field. In addition to the monetary expenditure, there’s a considerable amount of time involved in completing such a comprehensive study. On top of work and personal lives, students devote several hours across several weeks to course participation, and there’s no slacking in the process (there’s a test at the end!).
Happy employees, happy clients. Professionals whose company has invested in their continuing education know that they are deeply valued. That knowledge translates to broader skill sets, greater confidence, productivity and work ethic, and longer employment tenure. That’s great for their prospects and customers, too!
Today’s communications demand education. Few industries have evolved so radically over so few years as communications. The digital world and ever-advancing, data-driven technology have made it challenging to keep up with the countless and ubiquitous ways in which messages can now be conveyed. Continuing education in content marketing is essential to modern-day, enlightened marketing, advertising and public relations. Professionals without leading edge instruction on the changing landscape risk being left in the dark.
Certification benefits are immediately applicable. Unlike traditional, multi-year educational programs, professional certification programs allow participants to apply what they’ve learned to the real world right away. Certified employees are already entrenched in their careers. Thus, they have the privilege and opportunity to take what they’re discovering and bring it to work as soon as it’s imparted by thought leaders in the field.
Everyone Loves a Story
For nearly three decades, the IVY team has known – and put into practice – that the surest way to the consumer’s heart is through storytelling. It’s in humankind’s DNA to love a good story. Our team continues to thirst for new knowledge, new tools and new ways to tell our clients’ unique and wonderful stories. That’s how they grow, and how we grow.
Let our team of certified content marketers bring our education, investment, commitment and endless curiosity to your marketing campaigns.
IVY MARKETING GROUP. COME GROW WITH US.