It’s unprecedented.

The phenomenon known as the coronavirus has confirmed the importance of fast, effective, informed, and impactful crisis communications management.

Just one short month ago, none of us had ever heard of COVID-19, let alone thought, talked, and read about it endlessly. Now, it’s trending on our news feeds as we go to bed at night and when we wake up in the morning. It’s the top story on news programs on every network and streaming service, every hour of the day. It’s the top headline in newspapers and trending on social media.

The sheer power and speed of news and social media have taken a previously unknown malady and made it an international sensation.

Some of the information that is being shared is accurate, informative, and helpful, providing tips on how to decrease the likelihood of contracting the infection.
Much of the information is frightening and likely to cause unnecessary anxiety and even panic.

Never before has crisis communications management been more important.

It’s a delicate balance.

• When to communicate
o Too early and you may not have the facts
o Too early and you may create undue fear
o Too late and you won’t appear to be in charge
oToo late and damage may have been done

On time and you show that you’re informed, engaged, and transparent.

• What to communicate
o too little information and you won’t appear to be informed
o too much information and you might be more confusing and frightening than helpful

The right information shows that you are knowledgeable, confident, and have a handle on the situation.

• How to communicate
If you’re sharing information to prevent, prepare, or respond to a crisis, it’s important. And you want to make sure you reach all stakeholders in an effective and efficient way that’s prompt, permits interaction and documentation if necessary and that’s HIPAA-compliant and cloud-based.

As leaders in the “when,” “what” and “how” of crisis communications management, IVY Marketing Group is proud to introduce ResponderHub™.

IVY Marketing Group has 30 years of experience in public relations in the senior living industry. ResponderHub™ reflects our unparalleled expertise, as it provides a step-by-step action plan for any incident, crisis, or negative news in a HIPAA-compliant, cloud-based platform.

Don’t wait for the next crisis. Contact IVY Marketing today, for more information on ResponderHub™. Visit, or call 630-790-2531.

ResponderHub™ is the first crisis communications solution designed specifically for the senior living and services industry. It is a product of IVY Marketing Group, a 30-year veteran in marketing and public relations, specializing in senior housing and services. IVY’s team of professionals also manage crisis response and are certified in content marketing and crisis communications by the Public Relations Society of America. In addition, they are media trained and educated in crisis communications by the Institute of Crisis Management. IVY has received multiple national awards for excellence in content marketing, web and print design.