We at IVY understand that you are heavily burdened with concern for your senior community or senior services business during the COVID-19 pandemic. We know that you are worried about the health and well-being of your residents, staff, and the future of your prospects going forward.
We realize that you’re working tirelessly to keep your operations as safe, secure and “normal” as possible – not only in a physical sense, but emotionally, psychologically and spiritually as well. We’re working hard to do the same.
We know, too, that even amidst grave fear and uncertainty, you still have great stories to tell, moments big and small that make you proud of your community and grateful to all who make you who you are, who you’ve always been, and who you’ll continue to be for years to come.
Even as we are being bombarded by dizzying messages from news and social media, government agencies, politicians, even our friends and family, we must remember to stop. And breathe. And believe that our happy stories will outlive and outlast these challenging times.
Sharing good news will also positively impact your sales now and in the future. Show and tell about your fabulous community, your joyful residents and staff. Convey the innovative ways you’re keeping your seniors virtually and emotionally close, while practicing safe social distancing and sheltering in place. These accounts will engage and inspire prospects and foster trust in your community.
We encourage you to share these good things now – as they’re happening. Tell your positive news, show your fun pictures and videos. Because in the long run, and especially now when we need it most, good wins.
Backed by 30 years of experience in marketing, public relations and crisis communications in the senior housing and services arena, the IVY team is here for you. We can help you identify, create and earn multi-media coverage of your best stories. We can also help you respond effectively to actual or risk of crisis in your community with our new product, ResponderHub™, the first crisis communications solution designed specifically for the senior living and services industry.
Together, we can remind the world why you do what you do, and why it matters. Now more than ever.
IVY MARKETING GROUP. COME GROW WITH US.