Do you have a Social Media Strategy? If not, you could be missing out on big branding and financial results. Today is your lucky day! See below as Ivy Marketing Group shares ours.
- 89% of 18 to 29-year-olds
- 78% of 30 to 49-year-olds
- 60% of 50 to 64-year-olds
active on the social web in 2013 seniors have adopted social media at the highest rate over the past two years
Twitter: update fan base with limited status; use # for search function; real time what is occurring
YouTube: watch and connect through videos
Facebook: most popular; can target audience; fans can post/ask questions and see interests of their friends
Linkedin: networking site; join similar groups to follow/add to conversations
Pinterest: virtual bulletin board/content sharing service
Instagram: popular photo sharing site; can use # to search terms
- Get the word out by encouraging employees to follow the pages (but guidelines in place to not post inappropriately on the sites)
- Incorporate links in all marketing materials
- All associates should have links for Facebook and twitter (in addition to website) on their email signatures
Facebook – Best: 1pm-4pm; Worst: 8pm-8am
Twitter – Best: 1pm-3pm; Worst: 8pm-9am
Linkedin – Best: 7am-9am; Worst: 10pm-6am
Pinterest – Best: 2pm-4pm; Worst: 5pm-7pm
- Drive traffic to website
- Effective and low-cost opportunity to show uniqueness and worth by sharing what’s happening within the establishment
- Connect with media
- Utilize networks of the families of current residents, employees and prospective sales
- Get feedback/inspiration from others
- To build a community
- Build company reputation
Why People Follow Companies on Social Sites
- Receive discounts/promos
- Show support for the company
- Stay informed of activities in community
- Learn more about the company
- Get updates on future projects
- Someone recommended
- Gain exclusive content
- Customer services
Best Practices Include:
- Be consistent and relevant with content
- Post events showing what life is like in the community
- Showcase personal story of resident to garner thought
- Monitor what others say about you and your competition
- Encourage engagements: ask questions
- Track effectiveness: run Social Media only contest
- Tag like minded establishments or media
- Optional set aside budget to advertise and gain more fans
- Test/Adapt: look at metrics see when engagement occurs
Giving Thanks – Low Cost Employee Recognition
Thanksgiving is a time to reflect on more than just the turkey, stuffing and football. This holiday is a nice time for you, as a business leader, to recognize the hard work your associates do to drive your bottom line. “Bersin & Associates completed a comprehensive research project on employee recognition (saying thank you) and the results are really astounding: organizations that give regular thanks to their employees far out perform those that don’t.” 1
Realizing some companies don’t have large Human Resource budgets, here are our low cost suggestions for giving thanks to your employees this year.
1.) Don’t forget the simple manners you learned as a kid. Please and thank you go a long way with associates. No budget is too small for manners and showcasing a polite workplace is appreciated by all.
2.) With Thanksgiving being all about the food, bring that to the office. Host a simple potluck and get the group together for office bonding.
3.) Host a food drive. Pick a favorite charity among associates and for the holiday week collect food and drop off at the organization they chose. The morale from showing care will return their enhanced care for your company.
4.) Offer a flexible work schedule during holiday weeks. If coverage is key, work this in with a calendar where co-workers can balance their time off with each other. It may even produce more productivity for the shortened hours they’re there and increase positive workplace thoughts during the holiday season.
5.) Bring in breakfast. Who doesn’t appreciate a donut or bagel brought in?
6.) Send a note. If your company is small enough, a short but hand-written acknowledgment note goes a long way. If your company is too large for the CEO to handle such a task, send a personalized e-card.
7.) Present recognition for a task well done publicly. During your staff and/or board meeting, showcase the results giving credit to the attributed employee.
As suggested, Thanksgiving is a great time to say thanks, but year-round use every opportunity to show your employees gratitude. The connection between effective employee recognition and employee engagement has been proven since the beginning of time. Engaged employees are critical to your company’s success. Read more about Bersin’s study results.
1 Forbes 6/13/2012
There used to be a stigma attached to PR that professionals in this arena simply “create buzz” and while that is true it’s not the sole existence of successful firms. In the past Public Relations used to be about big events, celebrity endorsements and reporter relationships. Now, it’s shifting to basing those strategic decisions on data. It was often compared with Advertising, but with its quick evolution, Ivy Marketing Group suggests that Public Relations has a major influence on many things from awareness, reputation and brand behavior, employee satisfaction, and (perhaps most importantly) driving the bottom line and building loyalty.
But how do we prove such a statement?
Measuring PR is more common in today’s business with various tracking tools for the following:
- Press Placement – Often thought of as the true ROI of Public Relations, every press placement has the ability to educate consumers and gain new sales. The impressions often result in web site visits and social media shares.
- Online Chatter – Does the company have great reviews on Yelp? Join the conversation and thank those reviewers. Are people commenting and sharing facebook posts? Be sure to actively engage and enlighten.
- Advertising Value Equivalency – These metrics help measure success and the value of a placement. It’s great for comparison purposes to show a public relations professional has covered the cost of the service and provided positive results
- Sales Leads – Did you host a great event that brought in new leads? Are the phones busy ringing the morning an article in the paper drops? On a site tour, does the potential client mention they first heard about you from a great word of mouth friend reference?
- Influencer Campaigns – Connect with industry influencers and reach out to them, in hopes of turning into brand loyalists. With these campaigns, monitor also how the influencers interact with competitors.
It’s important to utilize these to their fullest and provide results that speak to the brand’s strategic communications plans. It’s our daily mission to make Public Relations a strong force of all organizations.
Wondering why and how brands use Instagram? As of this month, 123 Fortune 500s use Instagram. The top reasons include cultivating unique images that showcase the brand’s key message (even after hours when a store is closed for example), find customers, quickly connect with fans, and encourage fan sharing across all social networks. Most importantly, the photo sharing app has become so popular and where users go, we must follow to participate and engage brand interaction.
Everything from a special event, delicious dinner served or family photo, it’s easy for both communities and consumers to connect through images. Instagram helps brands not only share their mission but also explore through the eyes of their customer.
The simple way of using hashtags shows makes it easy for brands to collect photos by doing a quick search. A few that have taken advantage of this include Charity Water uses #charitywater to collect photos of the important role water plays in people’s lives. General Electric asked Instagrammers to take photos inspired by three areas of GE innovation and tag them #GEinspiredme. The contest winner was flown to London to take photos of the GE aviation facility. Watch the contest video. Starbucks uses Instagram to showcase event photos from its thousands of locations and corporate office and recently started with the new video feature.
Here are more examples of Brands On Instagram. Do you have some examples of good campaigns? Please share below.
Choosing among senior living communities or staying at home is an important step in your/a loved one’s life. With so many senior living options out there, it’s easy to feel inundated by all the different options. This post is intended to help you make informed decisions, considering the various care options available so you can make the right choice for your family.
Questions Seniors Should Ask
- What if I get sick?
- What will happen to my spouse?
- What quality of services do I hope to receive?
- Are others worried about my safety?
- What if I can no longer drive?
- Can I still maintain my home?
- Will I be cared for/live with my children?
- Will I be a burden to my family/friends?
- Do I have enough money to last me the rest of my life?
- Make no changes: Stay in place or even move to a smaller home
- Hire Community Services: Adult day care, meal programs, friendly visitor programs, etc.
- Home Care or Live-In Companion: Help with personal care activities by nurse at home
- Assisted Living: Daily activities like bathing, dressing and using the restroom
- Join a rental retirement community: Operates on rental fee basis
- Respite Care: Short, inpatient stay in a nursing home
- Join a continuing care retirement community (CCRC): Senior community with different levels of care available
Comparative Questions To Ask After Visiting Facilities
- Did I/we feel welcome and comfortable?
- Can I make my own schedule?
- What are dining options like?
- Was the community clean, secure and well-maintained?
- Was the staff welcoming? Will I have same staff or does it change day to day?
- Will I have privacy when I have visitors or personal care services?
- What’s included in the monthly fee?
- Can I see myself enjoying the lifestyle here?
- Are pets allowed?
- Will I have transportation available?
- Did the residents seem to interact with each other and enjoy it here?
- Do I like the activities/programs offered?
- Will there be freedom to make choices like when I get up, bathe, eat?
- Is it the right distance from my family/friends?
- Is it possible to spend a trial stay here?
For more extensive information, visit Medicare’s website.