Facebook Marketing Still Viable, Even In the Wake of Scandal
Two months ago, Facebook took a hard hit when the public learned that the social media giant allowed the political consulting firm Cambridge Analytica to harvest personal user data due to a loophole in its user data security. Facebook’s market value dropped by $59...
read moreSEO What? Decoding the Ever-Evolving Conundrum of Search Engine Optimization Part III
Last week, we explored what’s changing in search engine optimization. This week, in the final part of our series on SEO, we share what’s on the decline and what will always be relevant. WHAT’S WANING Longtail keywords and phrases While keywords and phrases have been...
read moreSEO What? Decoding the Ever-Evolving Conundrum of Search Engine Optimization Part II
Last week, we went over the basics of search engine optimization. This week, we share what’s changing. WHAT’S COMING (or already here) Mobile-first indexing Searches from a mobile device surpassed those from a desktop three years ago. In fact, a BrightEdge study found...
read moreSEO What? Decoding the Ever-Evolving Conundrum of Search Engine Optimization Part I
SEO has been known to cause a fair amount of FOMO (fear of missing out) among marketers and content creators. That’s because there is constantly something new on the SEO horizon, and it can feel almost impossible to keep up. Ceralytics chief strategist Brandon...
read moreThe Unique Challenges (and Infinite Rewards) of Marketing Senior Living
As marketing and public relations professionals in the senior housing niche, we at IVY are intimately aware of the unique challenges and rewards of the journey from individual homeownership to retirement community living. Not only have we nearly 30 years of experience...
read moreMake Your Audience the Heroes of Your Brand Story
Isn’t it interesting that today’s marketers have to capture their online audiences within seconds, or risk losing them to another site, yet so many people devote endless hours to binge TV? New research says it’s neuroscience. Because we humans are uniquely capable of...
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