Probably the least unique word to describe one’s brand is, well, “unique.” Almost everyone says they are but saying and being are two different animals. What’s more, some businesses and organizations can’t even identify to themselves what’s truly different about … Read More >
The power of a logo is fascinating. Children as young as three can begin to recognize that a logo stands for a product or service, and by the time they’re seven, they can recall what product or service a … Read More >
Isn’t it interesting that today’s marketers have to capture their online audiences within seconds, or risk losing them to another site, yet so many people devote endless hours to binge TV?
The most innately understood facet of marketing is brand identity, even among those who know nothing about marketing. That’s because brands etch themselves indelibly into human emotions as early as childhood.
Branding is all about emotional connections and is deeply … Read More >
A logo, a graphic mark commonly used by brands, businesses, organizations and even individuals helps with instant public recognition. Logos are either icons/symbols or are composed of the name of the organization. Consider first-class brands like Apple, Starbucks, McDonalds and … Read More >