The first forays into content marketing have been compared to building a solitary tower in a green field – they stood out and got noticed. But now that everyone and their mother has jumped on the content marketing bandwagon (justifiably … Read More >
While the advent of content marketing has opened innumerable doors to earning consumer attention, the glut in the market now requires strategies that go beyond simply producing content. Just having content is no longer unique, and if it’s not effective, … Read More >
Writing good copy is darn hard. For content marketers, the onus of producing quality material is particularly heavy, because it needs to be so much at once: compelling, targeted, moving, convincing, relevant, genuine, clear, concise, even clever and entertaining, … Read More >
“Granularity” is a hot word in content marketing today. We all know what it means, right? (ahem, cough, cough). As salty and sandy as it may sound, granularity is simply breaking down larger, more general topics into narrower, more focused … Read More >
The dripping quill pen. The blank typewriter page. The blinking cursor. What to write? Throughout the ages, that question has confounded those commissioned with conveying a message. With bazillions of words and images churning out online every second across the
The word “advertorial” is quickly becoming archaic in today’s marketing lexicon. Despite the advertorial’s resemblance to a feature with editorial substance, its first syllable betrays its true identity.
The decline of this kind of content can be attributed to the