IVY Marketing Group hosts a booth every year at state and occasionally national trade shows in the senior housing industry. Next up for us is just around the corner at the LeadingAge Illinois Annual Meeting and Expo in Schaumburg April … Read More >
Last week, we examined the who, why, what and where of event marketing. Here, we will look at how to promote your event and measure its results.
How to Promote?
Here’s where your senior marketing experts can be your heroes. … Read More >
The viral advantages of online marketing are undisputed, but, until recently, most seniors were not regular Internet or social media users. Today, 67% of people 65+ use the Internet, and 62% are on Facebook, and those numbers are rising … Read More >
Since Mad MenA personal account of advertising agency life by Debra Sheridan, President of IVY Marketing Group on its 20th Anniversary
For those of you who watch Mad Men on AMC, you are probably stunned by the antics of … Read More >