The statistics surrounding content marketing budgeting in the past few years – even months – are fairly remarkable. We’ll share some here, but let’s start by saying that businesses are now devoting as much as 42% of their marketing budget … Read More >
More revenue is generated from email marketing than all other types of digital marketing combined, according to a 2015 survey of marketing executives. However, leveraging email marketing is becoming more and more difficult as the technology continues to evolve.… Read More >
We’ve explored the power of a cutting edge website and dynamic call tracking in building an effective, successful marketing campaign in the senior housing arena. A third tool in the toolbox is paid digital ads. Ugh, right? What could be … Read More >
Last month, we examined a cutting edge website, the “power tool” of a truly robust, multi-faceted marketing campaign in the senior housing arena. We also stressed that the senior housing market is singularly unique in that it offers quality of … Read More >
With the influx of social media, mobile marketing, online advertising, some in the field think email marketing is dead. They’re dead wrong. With the right message, email marketing is even more effective than ever before.
Be consistent with your email … Read More >
What’s in Your Marketing Budget?
2011. A new start. New hope. New strategies for success. Most marketing professionals are optimistic about 2011. Reportedly, there are a more conversations, and companies are now addressing their need for market share (rather than … Read More >