Don’t think you’re a remarkable writer? Then write about something remarkable.
Remarkable content is within your grasp every day. What made you smile today? What made you angry, or sad or surprised you? Dozens of simple, possibly significant triggers come into your life daily. Capture them, break them down into their basic parts. Think about why you reacted as you did and what greater impact that revelation could have on people with the same interests and you — especially those interested in your online content or blog.
It’s really very simple. Let’s say you see a field of daffodils. You find them beautiful and it pleases your sensory receptors. Ask yourself: why? Do you like the color of the yellows and whites against the rich green leaves with the blue sky backdrop? Although being in that field of daffodils might be a “you gotta be there moment” what the colors mean to you and others could be an intriguing topic. Throw in a few serious facts about color, such as studies that support the claim that yellow sparks creativity, green generally means freedom and the blue from the sky is calming. Invite others to think about color, what it means to them, how they use it, what the “universal” opinion of certain colors may be. Take a photo or video of the daffodil field to accompany your commentary. You just wrote a 400 word article that is interesting to read, relevant to your audience, about something… remarkable.
This very easy process can be applied to anything in your life whether it is work-related or personal. Every day you face new challenges. You have new ideas. Again, just think about them in a wider context to test the topic’s ability to be developed into something interesting for many readers.
All writers suffer from ‘writer’s block’ from time to time. They don’t know where to start and nothing is intriguing them. That’s when you get out the Guinness Book of World Records or Google something very strange and interesting. It will spark your creative juices and your fingers will be dancing over that keyboard in no time.
Another writer’s tip is to start in the middle rather than the beginning of your story. The opening to your narrative will show itself when you have written the body of your copy. In fact, since many people write two or three paragraphs before they even get to the true lead of their topic, starting in the middle can work out just fine.
The moral of this story is that your don’t have to be a remarkable writer, you just need something remarkable to write about.
So what should be in your blog or online magazine?
Content may rule but are you ever caught without a thought in your head to make your keyboard dance with colorful descriptions or exciting news, ideas or stories? Everyone finds themselves in the place from time to time. But if the secret to a successful blog or online magazine is great content, what are you suppose to do?
We like to follow the rule of thirds: one-third of the space can subtly reference how your product or service improves the lives of others The next third of your content should be good information that others may benefit from and has nothing to do with what you sell. Finally, your last third should consist of accessories such as YouTube videos, photos, artwork or other visually appealing items to add excitement and to entertain your audience.
There is wiggle room in this rule of thirds, however, and it largely depends upon the goals of your blog or online magazine. Consider these factors:
Who is the target visitor?
If prospects are your target audience, you want to prove you or company as an expert in the area of your product or service offering. In this case, write about subjects that will interest prospects but that do not necessarily benefit you, or even refer to you or your company. In your second third, show this audience how you can make a person or business healthier, wealthier or better than your competition. Do this with stories or testimonials from users of your product or service. Make the rest of your publication fun and interesting with great visual accessories. This target requires a fairly strict adherence to the rule of thirds.
Existing Customers or Residents
If the goal is to have a lively discussion and involvement from existing customers or residents, make your blog or online magazine more about them: their achievements, activities, photos, etc. Since you no longer have to prove you’re better than the next, you can reduce (not eliminate) the subjects that have a wider appeal. In fact, it’s really about them now. Include news that builds awareness about under-utilized services or products available to customers or residents. Keep your final third fun.
Donors and Vendors
Weight your content towards the subjects that demonstrate how the contributions of the donors and vendors improve lives of others. Seriously minimize information about your organization and keep your focus on the recipients of the services. Fun may not have a place here but visual stories in the form of photos and videos most certainly do.
Keep It Fresh
Create new posts for your blog or online magazine at a minimum rate of twice per week. Not only will this improve your search engine optimization, it will keep your visitors coming back for more.