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IVY Marketing Group Receives Award for Excellence in Four Categories

Glen Ellyn IL: We are delighted to announce that IVY Marketing Group has won four National Mature Media Awards: one Gold for the IVY Marketing Group website; one Silver for the website IVY created for Monarch Landing; and two Merit awards, one for The Danish Home blog entitled The Hope Chest and the other for Friendship Senior Options’ 2017 annual report entitled, On the Record. Just this year, the agency also won a Merit award from the Content Marketing Institute for the 2015 annual report for Friendship Senior Options.

The awards program, presented by the Mature Market Resource Center, a national clearinghouse for the senior marketing, is the largest program of its kind.  The awards were created to annually recognize the best materials produced for those who are 50 and older, the nation’s fastest-growing population group.  

Gold, Silver, Bronze and Merit certificates were awarded in more than 40 categories.  Categories included marketing communications, publications/editorial, educational/training programs, mature work and retirement and art/design.  Entries included brochures, newsletters, magazine and newspaper articles, web-based and mobile resources, radio and television advertising, books and annual reports.

The winners were selected by a distinguished panel of judges from across the United States, representing years of expertise working in the mature market.  All Gold Award recipients, which represent the top five percent of all entries, were reviewed by a special panel of judges for the 2017 Best of Show Awards. 

IVY Marketing Is Finalist for Prestigious Content Marketing Award


Glen Ellyn, IL, USA, August 4, 2017 – The Content Marketing Institute just announced that IVY Marketing Group in Glen Ellyn, IL, is a finalist for the 2017 Content Marketing Award in the Best Annual Report category. IVY’s creation of the 2015 Friendship Senior Options (FSO) annual report earned the company this notable honor. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world.

Winning this recognition is no small feat, as there were more than 1,100 entries from which to choose the “best of the best,” from over 70 countries. Joe Pulizzi, Content Marketing Institute founder and co-author of the upcoming book, Killing Marketing, said, “It’s an honor to be able to recognize companies and organizations who are the true leaders and innovators when it comes to implementing a content marketing strategy that is exceeding expectations and truly helping companies or clients succeed.”

IVY Marketing’s fellow finalists in the Best Annual Report category include Akron Children’s Hospital, Allianz Customer Report 2016: “Results for the Customer,” Content GmbH, and the Society for Neuroscience. The winner is a German company, Mission Zukunft.

This is IVY’s second prestigious award for the 2015 FSO annual report; the first was from 2016 Mature Media Awards. “It is a great honor to work with FSO and to represent the caliber of this organization. We are grateful to have been allowed to serve FSO and proud to share in this recognition from the Content Marketing Institute,” said Debra Sheridan, IVY Marketing Group founder and president.

IVY Marketing Group is a boutique marketing and public relations agency based in suburban Chicago. IVY’s dedicated team of creative professionals is limited only by their clients’ imagination, offering them strategy, content creation for print and online, website design, digital marketing, social media, radio/TV coverage, video production, advertising, blogs, newsletters, email campaigns, and more.

For more information, contact IVY at 630-790-2531 or visit www.IvyMarketing.com.

Meet Debra Sheridan of IVY Marketing Group in Glen Ellyn

August 15, 2017
Today we’d like to introduce you to Debra Sheridan.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 1989 I was working for a small advertising agency that was merging with an agency handling Mattel, the toy manufacturer. I had brought five accounts into the firm and they no longer wanted to service them. I shopped my band of clients to other agencies to see if they would be willing to accept them as clients with me as the account executive overseeing that they received what had been promised to them. Just like any bad shopping experience, I couldn’t find any firm I wanted to work with and that would give these clients the services they expected and were promised. As a result, and with all of their enthusiastic urging, I started IVY Marketing Group 1990 in my home.

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IVY Marketing Group Earns 2016 Constant Contact Solution Provider All Star Award

April 4, 2017
IVY excels at email marketing and is proud to be named a Constant Contact All Star. The annual award recognizes the most successful 10% of Constant Contact¹s customers. We’re happy to be recognized for achievements using online marketing tools to drive success.

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Ivy Marketing’s New VP Shares Golden Opportunities For Today’s Senior Living

March 25, 2016
“Today’s senior living communities have made the lives of their residents fulfilling and exciting beyond what they could have anticipated, and in sharing their stories, we’re helping to perpetuate these possibilities,” said Wendy Foster, newly appointed vice president of Glen Ellyn-based IVY Marketing Group, a marketing and public relations company primarily serving the senior housing arena.

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Q&A: Glen Ellyn marketing group president talks agency’s 25-year anniversary

April 28, 2015
GLEN ELLYN – When you think of the best places for a public relations and marketing firm to hold a meeting, a family bedroom may not come to mind.

However, for Deborah Sheridan, that was the birthplace of her Glen Ellyn-based agency, IVY Marketing Group, which is currently celebrating 25 years in business.

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It’s addicting!  The fast-paced, ever changing world of public relations and marketing captures your interest and keeps you charged up to learn more everyday.  I love to find the best ways to tell our client’s stories and man, they have awesome stories!

It’s my job to discover our client’s goals and then match the best processes to achieve them, within their budgets, of course.  I get to explore traditional, digital and every manner of communication to determine which tactics, whether it is direct mail or TV advertising, a new website or PPC (to name just a few) will efficiently and effectively capture the attention of prospects. 

I also get to work with great people at IVY – they’re creative, fun, caring and super smart.  We’ve all been around the industry a while so there is not a novice among us.  Our clients are very cool too and totally passionate about the services they offer.  We’ve been working with most of them for years so we know they truly care about being innovative and responsible to the markets they service.  I have great admiration for all of them and look forward to every day. 

It’s true what “they” say, if you love what you do, you won’t work a day of your life!

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IVY was established in 1990 with a basic premise to offer professional, ethical and highly creative marketing, advertising and public relations services. We have successfully maintained our core values and have been part of many amazing projects, client growth and changes in the world of marketing that continue to happen at lightening speed. Most of our clients serve older adults in some capacity so we keep abreast of the opportunities and challenges they face.   Each day, we keep it real and fun and consistently deliver positive results to our clients and their markets.

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Passion for design keeps me on the lookout for new and exciting avenues for innovative digital and print visual communications. At IVY Marketing Group the diverse range of projects keeps my job challenging and rewarding. Each campaign is an exciting opportunity to effectively communicate our clients’ message. It’s what I love.

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I began working with IVY Marketing Group in June of 2013. I was hired as a writer, telling the stories of residents and staff members at the various senior living communities we serve.  It was inspiring to hear how fulfilling – and freeing – life had become for these seniors since moving from the limitations of their own homes to the quality independent and/or assisted living communities of today.

In 2016, I had an opportunity to see another side of the IVY organization when I was asked to fill in for a co-worker on maternity leave. During that time, I handled media distribution and social media, a process I found interesting and horizon-expanding. I was also given the opportunity to serve as an account manager, bringing me face-to-face with client needs and expectations.

As a frequent blogger for Ivy as well as some of our clients, I am excited to stay ahead of emerging trends and strategies so that we can offer our clients the most successful content marketing solutions for their communities.

Most fulfilling for me is working with my fellow Ivy team members. It is both inspiring and refreshing to witness their enthusiasm for their craft and unfaltering commitment to our clients and company goals.

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It all starts with one idea. Working with the Ivy creative team for over two decades has always meant taking one great idea and bringing it to life to help our clients meet their goals. We enjoy the challenges offered with every creative opportunity and try to make the design process itself enjoyable for our clients.

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Making certain that the projects IVY produces are word- and picture-perfect is my specialty. But I also love implementing marketing campaigns and programs that bring our clients success. Details are my thing, so it is a pleasure to have worked with IVY twice now, first after college four years ago and, recently, for the past two years.

The IVY Group is a terrific team of creative, positive and talented professionals that I love working with and, judging from the length of stay of our clients, I think they love our team, too!

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Rock-climbing, training for an 80-floor stair climb event, running a 5K…This is just a tiny peek into what people 20 and even 30 years older than I am, are doing on a fairly regular basis at some of the retirement communities that IVY represents.

I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and  included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”

I am so proud that IVY’s clients are at the very forefront of an industry that creates opportunities, challenges, and most of all freedom for seniors, allowing them to explore hobbies, interests, passions…the next chapter of their very full lives.

I feel reassured for my own future. Even more, I feel honored to be able to share the impactful stories about this paradigm shift in the world of senior housing. What we hear and see at our clients’ communities is fascinating and inspiring!

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I am eager to bring fresh concepts and communication strategies to our retirement community clients.  Keeping up to date on new public relations strategies, online engagement, and advertising tools is my passion.

Our clients have such exciting and unique events and programs; it really makes it motivating for me to make the most of their content.  I am proud of our national press placements, secured television spots and local media relations. 

Results like increasing website visits, social media connections, and national press placements make everyday rewarding and interesting.

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I oversee, plan and implement projects and processes at IVY.  Often,  I am the conduit between our writers and designers, with printers, and other vendors to fulfill the marketing needs for our clients. I also manage media buys and coordinate production of advertisements.

Working for a flexible and fluid company that is constantly growing, changing and evolving is fun and rewarding. There is always something new to learn.

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