8 Things to Look Forward to in 2021
The Vaccine For most of 2020, the coronavirus rendered senior communities some of the most dangerous places to be. The statistics are simply heartbreaking. Yet, with residents in senior living second only to frontline healthcare employees in line for the vaccine...
read moreLooking to Senior Living in 2021 with 20/20 Vision
If we could have foreseen what was coming in 2020, we might not have believed our eyes. But, as hindsight is 20/20, we have a long and clear view of a year like no other – and we can use that perspective to enter 2021 focused on what needs to happen in senior living....
read moreStories from Senior Living Are Cause for Thanksgiving
Many words have been used to describe the year 2020: Unprecedented. Challenging. Difficult. Uncharted. Bizarre. (And a whole host of epithets not fit for publication.) Blessed is not one of those words. It’s a pretty safe bet that this year isn’t going down in the...
read moreBudgeting for Senior Living in the Time of Coronavirus
What Has Changed? In the age of coronavirus, what hasn’t changed? The senior living industry has been hit particularly hard by COVID-19. Re-evaluating and adjusting your annual marketing spend to the changes brought about by the pandemic is necessary, and ultimately...
read moreSenior Communities Can’t Afford Not to Budget for PR in 2021
The media has covered COVID-19 ad nauseum for the past several months, perpetuating a negative narrative and obscuring the good that is happening in many senior communities. As such, public relations has never been more important to senior living and should be a...
read moreBlogs Matter, Now More Than Ever
Blog. It sounds like something that the cat coughed up, but it’s actually a shortening of the term “weblog.” The first of its kind was an online diary written by a fellow named Justin Hall back in 1994. To know the origin of the blog doesn’t answer the greater...
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