By: Anthony Herring

Introduction – Autumn’s Arrival

After a surprisingly brisk and sweltering summer, autumn has finally arrived. The time of beach visits, outdoor concerts, and amusement park hijinks will now give way for cooler temperatures, pumpkin spice beverages, and the changing of the leaves. With that, comes new and fun activities for everyone to partake in—particularly seniors.

Autumn provides several unique opportunities for senior activities, and we here at Ivy Marketing are here to detail a few to you in the hopes that your own community will host them. Let’s get started!

1 – Autumn Festivals

The first activity that we’ll discuss is the eponymous autumn festival, a time for families to get together, eat food, play games, etc. This would be the perfect opportunity to have family members get together with their respective residents and go to a local festival! (This will require plenty of planning ahead, so be mindful of timing and scheduling.)

There are plenty of local festivals in the Chicagoland area, such as Nightmare on Chicago Street in Elgin (October 21st), Free Family Day at the Chicago Children’s Museum on the Near North Side (October 26th), and the Corporate and Community Tree Trim in Brookfield (November 11 – 12th). Additional festivals are can be found on several websites, such as the news site WTTW.

2 – Nature Walks

With the sweltering summer temperatures now in our rearview mirror, the slightly frostier autumn temperatures have now arrived. With that comes an easier time for seniors to make their way outside for a lovely nature walk, whether that be in the local park or even the local nature preserve. Your community can schedule these walks for your residents on a weekly or bi-weekly basis, so as to give them some fresh air—and maybe even some exercise! The cool air will no doubt be a much-needed reprieve at times, especially if certain residents have been unable to leave the community.

That being said, there are some things that need to brought to your attention. Since the seasons have changed, the weather can have an adverse effect on your residents. (For example, during the summer months—as the website Lifespan explains—seniors are at a higher risk for heat strokes due to their older bodies.) The website Comfort Keepers goes into detail about how the cooler temperatures have a detrimental effect on seniors’ bodies, so it’s best to make sure that when nature walks are scheduled, have them dress in layers. Not only that, but the site also recommends that they be mindful of leaves on the ground, as that could make potentially make them fall.

3 – Halloween Movie Nights

October is the month of the so-called “spooky season”, so don’t be surprised to see an uptick in ghouls, goblins, and gremlins. Not actual ones, thankfully, but rather children dressed up as them! This time of the year is a special one for kids, as they’ll be treat-or-treating on Halloween night, collecting candy by the dozens—if not hundreds!

What also makes this season special are the movies. Hocus Pocus. Beetlejuice. The Haunted Mansion. So many to choose from, and what better way to bring children and the residents of your senior living communities together than by hosting Halloween movie nights! (And the great thing is, you don’t need to limit this to the day itself.) Perhaps every once every week—or even twice—you can invite the residents’ grandkids to come to the community and watch some spooky movies with their grandparents. It would be a fun way for your residents to spend time with family members, along with the kids themselves being treated to sweets and everlasting memories. Have the kids dress up in costume, too, if you like; it would only add to the experience.

If you are struggling to find movies to show, The Hollywood Reporter has compiled a list of films that might hit the spot!

4 – “Autumnal Decoration Days”

The last activity that we’ll discuss are what we here at Ivy Marketing like to call “autumnal decoration days.” What we mean by this are dedicated days throughout the autumn months where your living community can invite residents’ family members to make autumn decorations. (Perhaps make a limit on how many can be allowed.) They can partake in crafting multicolored leaves to hang in residents’ rooms. They can make papier-mâché pumpkins and squashes to post near the entrances and exits. They can hang orange lights in the main halls and eating areas.

These are just starting suggestions that you are more than happy to implement, along with some that you come up with!

The details present in this blog article were comprised of information gathered from the sources listed below. I want to give credit where credit is due.


Elderly Couple Holding Hands Near Tree Trunk · Free Stock Photo (

2023 Chicago Festival Guide | Chicago News | WTTW


Free Family Days with Chicago Children’s Museum | Navy Pier

Chicago Zoological Society – Tree Trim at Brookfield Zoo (

How Seniors Can Stay Safe in Summer | Lifespan

Autumn Safety for Seniors | Comfort Keepers

6 Festive Fall Activities for Seniors – DailyCaring

Best Halloween Movies for Kids From Hollywood – The Hollywood Reporter

It’s addicting!  The fast-paced, ever changing world of public relations and marketing captures your interest and keeps you charged up to learn more everyday.  I love to find the best ways to tell our client’s stories and man, they have awesome stories!

It’s my job to discover our client’s goals and then match the best processes to achieve them, within their budgets, of course.  I get to explore traditional, digital and every manner of communication to determine which tactics, whether it is direct mail or TV advertising, a new website or PPC (to name just a few) will efficiently and effectively capture the attention of prospects. 

I also get to work with great people at IVY – they’re creative, fun, caring and super smart.  We’ve all been around the industry a while so there is not a novice among us.  Our clients are very cool too and totally passionate about the services they offer.  We’ve been working with most of them for years so we know they truly care about being innovative and responsible to the markets they service.  I have great admiration for all of them and look forward to every day. 

It’s true what “they” say, if you love what you do, you won’t work a day of your life!


IVY was established in 1990 with a basic premise to offer professional, ethical and highly creative marketing, advertising and public relations services. We have successfully maintained our core values and have been part of many amazing projects, client growth and changes in the world of marketing that continue to happen at lightening speed. Most of our clients serve older adults in some capacity so we keep abreast of the opportunities and challenges they face.   Each day, we keep it real and fun and consistently deliver positive results to our clients and their markets.


As a hybrid graphic and digital designer/web developer with over 17 years of experience, I am always on the lookout for innovative digital and print visual communications. IVY Marketing Group’s broad range of projects keeps my job challenging and rewarding, as each campaign is a new and exciting opportunity to effectively communicate our clients’ messages and help them achieve their goals. It’s my passion!

My body of work encompasses a diverse design style and wide base of clients, ranging from national associations, small businesses and big name brands like Hyatt and LiftMaster. I firmly believe that form follows function and highly value the communicative power of simplicity. 

Areas of professional expertise include Photoshop, InDesign, Illustrator, Word Press, Responsive Design, CSS3, and HTML5. The industries I’ve served include senior living, health care, hospitality and finance.


All my life, I have loved writing. As a child, I could often be found in my room “writing a book.” While “novelist” is not (yet) on my resume, I am a storyteller. I believe that everyone and everything has a great story, and it is my joy to find that story and share it with the world.

After earning my bachelor’s degree in journalism and completing my master’s studies in the same field, I joined a small advertising agency with powerhouse clients in the hospitality industry, such as Hyatt, Hilton International and Carnival Cruise Lines. I began as a proofreader and achieved the position of senior copy writer within a year.

After my first son was born, followed by two more, I started a freelance writing business that included (among several others) such clients as Advocate Health Care and Coldwell-Banker Realty. Clients in the education arena included DeVry University’s Becker CPA and Stalla CFA Reviews, DePaul University, and Naperville School District 203, for which I won two state public relations awards.

For nine years, I was employed as Communications Director for a large faith community, where I managed all aspects of internal and external communications. I was writer, editor, designer, web master, and content manager.

As such, I am experienced and comfortable writing multimedia for a broad variety of industries, products and services.

I joined IVY Marketing Group in 2013, when I began writing client press releases on a freelance basis. I loved the work—and my teammates—so much, I was thrilled when I was invited to come on board in a greater capacity.

I have immensely enjoyed getting to know our valued clients in the senior housing industry, the people they serve, and telling the many wonderful stories that come out of content marketing done right—with the love and care our IVY teams puts into everything we do.


It all starts with one idea. Working with the Ivy creative team for over two decades has always meant taking one great idea and bringing it to life to help our clients meet their goals. We enjoy the challenges offered with every creative opportunity and try to make the design process itself enjoyable for our clients.


Making certain that the projects IVY produces are word- and picture-perfect is my specialty. But I also love implementing marketing campaigns and programs that bring our clients success. Details are my thing, so it is a pleasure to have worked with IVY twice now, first after college four years ago and, recently, for the past two years.

The IVY Group is a terrific team of creative, positive and talented professionals that I love working with and, judging from the length of stay of our clients, I think they love our team, too!


Rock-climbing, training for an 80-floor stair climb event, running a 5K…This is just a tiny peek into what people 20 and even 30 years older than I am, are doing on a fairly regular basis at some of the retirement communities that IVY represents.

I’m of the generation that still has reoccurring nightmares about what the next step looked like when my grandmother could no longer live by herself. The very best option at that time was living at a “facility” and  included eating rubbery chicken and playing an occasional game of BINGO. Period. That’s why my parent’s generation begged us not to ever put them into “one of those places.”

I am so proud that IVY’s clients are at the very forefront of an industry that creates opportunities, challenges, and most of all freedom for seniors, allowing them to explore hobbies, interests, passions…the next chapter of their very full lives.

I feel reassured for my own future. Even more, I feel honored to be able to share the impactful stories about this paradigm shift in the world of senior housing. What we hear and see at our clients’ communities is fascinating and inspiring!


Keeping up to date on new public relations strategies, online engagement tactics, and promotional tools is my passion.

With my hospitality background in marketing top Chicago restaurants and hotels, I was eager to bring fresh concepts and communication strategies to our clients and have really enjoyed learning various industries.

Our clients have such exciting and unique events and programs, which really makes it motivating for me to make the most of their content.  Results like increased sales leads, website visits and social media connections make everyday rewarding and interesting.


I oversee, plan and implement projects and processes at IVY.  Often,  I am the conduit between our writers and designers, with printers, and other vendors to fulfill the marketing needs for our clients. I also manage media buys and coordinate production of advertisements.

Working for a flexible and fluid company that is constantly growing, changing and evolving is fun and rewarding. There is always something new to learn.


My bio has a big blank in the beginning—Mom and Dad rescued me in Wisconsin, and no one really knows my origins. They were probably ruff. What matters though is where I am now, running IVY Marketing Group. There are humans here who think they’re in charge. In truth, they do actually have amazing experience in content marketing and public relations, but I’m super important and the center of attention. I mean, look at this face. Right? And I know I’m the top dog because honestly, I’m the only one allowed to sleep through staff meetings and eat things that people drop on the floor.

The fact is though that I truly love staying awake at staff meetings. Everyone talks and laughs and they’re always excited. That surprises me a little because it’s not like anyone has thrown a ball to play fetch or anything. But I guess what gets my pack of peoples’ tails wagging is their work and their clients. I don’t know what a website or a blog is, but I do know that my pack must be good at them because they’ve earned all sorts of awards for these and other things. My bed had to be moved because the framed certificates were taking up so much room. Despite the inconvenience, I’m proud of these awards!

I serve several important purposes at IVY. I always let Mom (and the world) know when the mailman is here. When people come into the office, just one (usually) quick non-invasive (usually) sniff, allows me to determine important characteristics…like if they had anything good for breakfast, own any pets (pet owners are the best!) or if they stepped in anything on the way in. (It’s sort of like me conducting a first job interview.) I generously share my tummy because I know people like to give it a good scratch. I always give kisses, whether one is feeling lonely or not. And I’m always happy to share someone’s meal, especially if they’re trying to lose weight. My pack describes me as being engaging, amusing, and entertaining. (When I hear a siren, I “sing” along and it makes them laugh.) NPR talks about the benefits of having a pet at the workplace. Studies show pets lower stress hormones and improve morale and productivity. I wholeheartedly agree that a dog in the workplace is the best thing since rawhide bones.

As for my pack of people at IVY…they are amazing and always make my tail wag!


I could not be more thrilled to work alongside the IVY team.

For over 25 years, I have been employed in top executive positions across the Chicago area and have consistently built profitable businesses, generated sales, and developed and launched new product lines.

Strategically positioning companies and commodities for growth is a strong suit I’m eager to bring to ResponderHub™, IVY’s new crisis communications solution. I’m also excited to help expand IVY’s reach in the senior marketing industry.

I believe people are more open than ever to thinking outside the box and looking at new ways to reach their customer base, while at the same time reducing their cost of sale. The senior industry is exploding, and IVY is perfectly positioned to respond to the need for innovative, quality content marketing services and effective crisis communications.


I love being able to use my skills to help improve other people’s lives, and with a growing elderly population, it’s important to create meaningful and user-friendly digital solutions to aid the senior living industry.I have a wide range of technology and design skills with a deep interest in Human-Computer Interaction– helping IVY provide outstanding web design and print design services. IVY has a long-proven track record of excellence, and I’m proud to be able to help carry on that tradition.