In today’s digital world, data-driven marketing has become the be-all, end-all. There is so much to gain from sophisticated data, we are sometimes overwhelmed. “Analysis paralysis,” if you will.
But if you think about it, what is data in the … Read More >
Our clients in the senior housing industry know first-hand how difficult it is for seniors and their families to come to a decision about whether they should move from their own dwelling to a senior living community. Whether those decisions … Read More >
As marketing and public relations professionals in the senior housing niche, we at IVY are intimately aware of the unique challenges and rewards of the journey from individual homeownership to retirement community living.
Not only have we nearly 30 years … Read More >
Unless you’ve been living under a rock, you’re probably aware that the Baby Boom generation (those born between 1946 and 1964) is coming into retirement. The oldest Boomers are expected to move into a retirement community within the next 10 … Read More >
Last week, we examined the who, why, what and where of event marketing. Here, we will look at how to promote your event and measure its results.
How to Promote?
Here’s where your senior marketing experts can be your heroes. … Read More >
The viral advantages of online marketing are undisputed, but, until recently, most seniors were not regular Internet or social media users. Today, 67% of people 65+ use the Internet, and 62% are on Facebook, and those numbers are rising … Read More >