We at IVY are thrilled to announce that three of our team members were recently certified by the Public Relations Society of America (PRSA) in content marketing. Congratulations to Wendy, Bridget and Barb for successfully completing this six-week, comprehensive program! … Read More >
Last week, we explored the psychology behind highly personalized content (why it works) as well as the technology (how it works). This week, we look at the application of personalized content (methodology) and why it’s good practice for both … Read More >
Have you noticed when you’re on your various social media platforms that the sponsored messages you’re getting are more and more personal and relevant to you in particular? A few years ago, users were getting content that had little or … Read More >
IVY Marketing Group was beyond excited to attend the 2018 Content Marketing World Conference and Expo September 4-7 in Cleveland.
By guest blogger Sally Falkow, Social Media Strategist
Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B … Read More >
Content marketing is king in today’s world of online communications. But what is it, exactly? While the term is ubiquitous across all of modern marketing, it is still rather mysterious, even to those in the business. In the spirit … Read More >