Some years ago, a woman interviewing for a high-level communications position was asked her opinion about the importance of Facebook, then a newly emerging platform. While she didn’t know it at the moment, her answer lost her the job. “Facebook … Read More >
Two months ago, Facebook took a hard hit when the public learned that the social media giant allowed the political consulting firm Cambridge Analytica to harvest personal user data due to a loophole in its user data security.
Long gone are the days when marketers, advertisers, and sales personnel could tell a customer or prospect about their product or service and expect them to sop it up like thirsty sponges. The online marketplace has changed all that forever. … Read More >
Do you have a Social Media Strategy? If not, you could be missing out on big branding and financial results. Today is your lucky day! See below as Ivy Marketing Group shares ours.
- 89% of 18 to 29-year-olds
Wondering why and how brands use Instagram? As of this month, 123 Fortune 500s use Instagram. The top reasons include cultivating unique images that showcase the brand’s key message (even after hours when a store is closed for example), find … Read More >
- Encourage Sharing– Have fans share a post on their personal page to increase awareness to their friends. Examples include offering a coupon only available for sharing, free entry to an event you’re hosting, incorporate charity component where $1 from